The article is sponsored by The X Collective.
SMRT Commercial pushes ahead with its growth plans with the set-up of The X Collective (XCO). A wholly owned subsidiary of SMRT Commercial, XCO leverages on the strengths, capabilities and experience of SMRT Commercial in media and marketing, to solve their business challenges and develop impactful platforms, powerful ideas and a social currency that creates authentic connections with their audience.
Within XCO, the XCO Media+ team has been tasked to manage SMRT’s Media advertising assets while expanding the company’s footprint with new digital+ and out-of-home (OOH) assets.
Jeslyn Tan, senior general manager of XCO Media+, oversees SMRT Media assets, XCO digital+ and OOH assets said: “Our plans to grow our offerings through acquisitions and partnerships will allow us to offer a one-stop, comprehensive and integrated multi-media solution.”
In May, XCO Media+ partnered with Panasonic and JR Group to be the exclusive sales and media agency for both groups’ digital OOH advertising networks in Singapore. Panasonic’s screens include its LED digital network in high traffic Orchard and Bugis. JR Group’s assets are its fast-expending hot-food vending machines.
In the first quarter of this year, XCO Media+ rolled out its first OptiMaX truck to offer brand owners a 3D advertising experience and travelling activation space, and more. OptiMaX kicked of Eeva Production’s “The Voice of China 5 (China Super Vocal)” Singapore auditions at a media conference in March 2016.
Elaine Koh, general manager, XCO Marketing will lead the company’s business portfolio in corporate and consumer marketing services, specialising in activation marketing. The team will also continue to support and add value to existing clients and retail tenants.
Glenn Seetoh, assistant general manager will steer the XCO Media+ sales team and continue to innovate and deliver on business objectives and generate value for advertisers.
Dawn Low, managing director of XCO said, “At XCO, our team’s capabilities extend through the value chain, from media management, digital, marketing and merchandising, to commercial development, leasing, retail management and operations.”