SmarTone has joined hands with OMD to launch Hong Kong’s first MTR location-targeting campaign on myTV SUPER.
As the love for mobile entertainment continues to grow every day, apps like myTV SUPER that provide Hong Kongers with on-the-go access to their favourite video content continue to gain popularity.
When myTV SUPER launched its Data Management Platform (DMP) offering with geo-targeting features that allow brands to reach consumers within the proximity of an MTR station through its platforms, SmarTone and OMD Hong Kong teamed up to capitalise on this development.
TVC and display ads of SmarTone 5S are broadcasted on users’ screens, with the TVC playing in-stream to reinforce the brand message, while retargeting drives conversions with tactical and relevant offers.
Josephine Lam, Head of Marketing & Sales at SmarTone, said: “We understand our customers’ needs and pain points, which has led us to launch a unique campaign that proliferates the SmarTone 5S standard – bringing customers Speed, Stability and Seamless mobile experiences, as well as Security and unrivalled customer Service.”
To minimise wastage and drive down the CPA of new customers, Google’s carrier data has been overlaid across all activities, to effectively reach the right audiences with SmarTone’s brand messages and offers. By marrying myTV SUPER and Google data, the campaign targeting was made much more effective and efficient, while improving the user experience.