Singtel to "Power On" behind Team Singapore with new spot for SEA Games

Singtel has unveiled the first of its "Power On" video series to show support for Team Singapore in the 2017 SEA Games. The 90-second film, which profiles six Singapore athletes - Joseph Schooling, Loh Zhi Zhi, Mark Leong, Nur Alfian, Shanti Pereira and Shayna Ng, pays tribute to the nation's athletes and aims to rally Singaporeans behind them.Singtel commissioned Singapore-based The Mint Sauce to produce the video series.The "Power On" video series will be executed across Singtel TV channels and on social media from 19 to 30 August. It will also feature each of the athletes in six 60-second videos, in which they share their motivations and vulnerabilities representing Singapore at the SEA Games."Power On" is the second part of Singtel's month-long National Day campaign which pays tribute to Singapore's "can-do" spirit during the month of August. Recently, the telco released a "National Day After" film a day after 9 August, hoping to inspire Singaporeans to “press on and keep up the Majulah spirit” beyond the National Day celebrations. "National Day After" garnered 1 million views, over 15,000 reactions and 217 comments at the time of writing.In July, Singtel renewed its partnership with the Singapore National Olympic Council for five years. Under the renewed partnership, Singtel will fund the training of Team Singapore athletes competing in various sporting events. This includes the 2017 SEA Games, the Gold Coast 2018 Commonwealth Games and the 2020 Tokyo Olympics. It will also provide support through its mobile plans for Team Singapore in addition to other fringe benefits, to ensure that all sports officials and athletes are well supported and connected during the games.“Singaporeans will get a rare glimpse of the pressure our athletes feel and the hard work they’ve put in, as they put their best foot forward for Singapore. We hope it inspires everyone to cheer for them as they carry the 'Majulah Spirit' to the Games,” Lian Pek, VP for group strategic communications and brand, said.“But beyond being a morale booster for the athletes, hopefully the sort of national pride they’re feeling will prove to be contagious. Athlete or not, we’re all one big Team Singapore after all," she added.