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Singapore Workforce Development Agency looks for media agency

Singapore Workforce Development Agency (WDA) is looking to appoint a media agency to provide media strategy, consultancy, planning and buying services.

The appointed agency will work on developing print, online and out-of-home strategies for its marketing efforts. This includes working with media publishers such as Singapore Press Holdings and Mediacorp, cinema advertising, eDMs and search engine marketing to name a few. The tender will be closing on 17 August 2016.

WDA recently partnered with National Trades Union Congress (NTUC) U Creative and e2i to unveil a suite of initiatives to help freelancers secure more job opportunities in creative industries.

This is part of its effort to help enhance manpower competencies in the creative industry and provide opportunities for growth in the creative freelance sector.

It also saw its latest national initiative SkillsFuture being hijacked early this year by doppelganger sites riding on the government-led campaign. This led to WDA releasing a statement on its Facebook page warning the public of the fake websites.

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