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Singapore marketing and sales salary guide 2018

Are you a specialist in marketing areas such as commercial excellence, digital marketing and e-commerce? Well, the good news is your role will likely continue to be in demand in 2018, in both replacement and newly created roles.

This is according to a recent report by recruitment firm Robert Walters, which added that overall salary increments are likely to range between 10 to 15% on average. The report said that professionals with experience in digital marketing and e-commerce were “especially in demand”. This is due to changes in consumer shopping behaviour coupled with retail companies increasingly looking to develop agency functions in-house. As a result, there was a rise in demand for candidates with expertise such as store design. The job market for marketing roles in the industrial sector was also robust, the report added.

Hiring levels also remained positive within the FMCG, retail, luxury and healthcare sectors in 2017.

A rise in demand for digital marketing was also observed in traditional industries such as insurance, asset management, education and consultancy. There was also a demand for data-driven experts who are capable of handling roles related to performance marketing and social.

In the healthcare industry, firms focused on developing specialised functions, such as business intelligence, salesforce effectiveness and new product planning. This raised demand for candidates adept at corporate strategy development, as well as strategic innovation. According to Robert Walters Asia, this trend is likely to continue in 2018.

Moving forward, the recruitment firm anticipates that companies in the consumer and healthcare industries will look to hire candidates with more hybrid competencies. This will go beyond traditional sales, business development and marketing skills.

Employers will be interested in candidates up-to-date with digital trends and strong analytical skills, as data analytics continues to have an important role in decision making. Candidates who are also “resilient in the face of change” and those who can multi-task will be particularly in demand. This is due to the likelihood of continuing structural chances and mergers and acquisitions in 2018, the report added.

Due to economic uncertainty, hiring for sales roles only increased in the second quarter. Both junior and senior sales candidates were in demand, especially those with proven ability in developing new markets. Candidates were found on average to receive salary increments of 15%. More competition for skilled talent is expected, raising salary expectations.

“Within the industrial and service sectors, we believe that hiring managers will be on the look-out for sales professionals who can sell consultatively, and those who can move from commoditised product sales to integrated solution selling,” the report explained.

Here’s how much you should be expecting in 2018 (if you are switching jobs):

Singapore Salary Guide 2018 (2)Singapore Salary Guide 2018 (1) Singapore Salary Guide 2018 (1b)Singapore Salary Guide 2018 (4)

(Image courtesy: 123rf)

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