Sincere mocks John Tsang over tax rebates

The Sincere Company (先施百貨) is trying to put a smile on its consumers faces during this tax-filing season, by sending a John Tsang lookalike to distribute tax rebate coupons on the streets of Hong Kong.Played by Taiwanese designer Gonza, who bears a curious resemblance to the real financial secretary, the campaign aims to target younger generation, shifting money from its traditional media budget into digital and new media.[gallery link="file" ids="81222,81223,81224,81225"]https://vimeo.com/117364533The campaign marks the first work from Secret Tour since taking over as its creative partner last December.Sincere CEO Philip Ma, who claims to be well acquainted with John Tsang, recorded the TVC voice-over himself.Credit:Client: Sincere HKAgency: Secret Tour Hong KongCreative Director: Jennifer Yip, Stephen ChungSenior Art Director: Shana Choi, Vikki Ip, Chloe NgCopywriter: JayAssociate Account Director: Joseph HonAccount Executive: Abby ChuiMedia Agency: The Bread DigitalTVC Production: Photonow