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Shiseido promotes Kentaro Fujiwara as president of China

Shiseido has appointed Kentaro Fujiwara as president of China, one of its most important foreign markets moving forward in 2017.

In this position, Fujiwara will lead Shiseido China Co., Ltd. regional headquarters and will also manage other major business units including Shiseido Liyuan Cosmetics Co., Ltd. and Shiseido Hong Kong Ltd., while strengthening cooperation with Shiseido China Innovation Center – in charge of R&D – and Shanghai Zotos Citic Cosmetics Co., Ltd. – a factory for the China market.

In January 2016, Shiseido Group put forward the strategy of “Think global, Act local,” delegating power on a global scale to the six regional headquarters and promoting organisational mechanisms centering on local consumers.

In line with this strategy, Kentaro Fujiwara is promoted to be the top officer of the China region to deliver more productive development of Shiseido China business.

“Although there has been a certain slowing down in the Chinese consumer goods segment, the large scale of the Chinese market still harbors huge potential. In the new position, I look forward to joining forces with the capable teams in Shiseido China to create new successes,” said Fujiwara.

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