SUBSCRIBE: Free email newsletter




Limited Edition Shell Heritage Canisters

Shell showcases its heritage as part of new campaign

As a part of its new campaign and 125th anniversary, Shell, an oil and gas company, has launched a collection of limited edition Shell heritage canisters in Malaysia. This collection illustrates the various designs of Shell stations and pumps, from the 1920s until the 1980s. A limited edition Shell tanker and Helix car care kit with designs depicting vintage Shell motor oil canisters has also been launched.

In July, earlier this year, the company had launched a new web series called #StationStories. The campaign featured a series of stories celebrating the journeys of its customers, of which almost 10 million people visit its stations in Malaysia each week.

The web series was conceptualised to be a reflection of Shell’s three-year transformation programme to create ‘meaningful relationships’ between brands and customers and encourage people to participate with the organisation in ways that are valuable to them.

Read More News

in Asia by

Cadbury encourages sharing

Kraft has launched the second phase of its campaign to raise awareness for its Cadbury Dairy Milk Bubbly chocolates, inviting cons..

in Malaysia by

LOOK Live on when you pass on

The Malaysia Society of Transplantation and TBWA\Kuala Lumpur have launched an organ donation drive following the decline of organ..


Leave a Reply

You must be logged in to post a comment.