Shangri-La appoints Steven Taylor as new CMO

Shangri-La Hotels and Resorts has appointed Steven Taylor as chief marketing officer, taking over duties from 5 January.As CMO, Taylor will oversee the hotel group's sales and marketing division, including revenue management, sales, digital marketing, brand communications, loyalty and partnership marketing, customer insights and relationship management, reservations and distribution and corporate communications.He will be based in Hong Kong and report to Shangri-La president and CEO Greg Dogan.Taylor joins from Starwood Hotels & Resorts, where he was VP of marketing for Europe, Africa and the Middle East. In that role he oversaw 260 hotels under nine brands including The Luxury Collection, St. Regis, W and Westin.Taylor joins the hotel group at a time of significant change, said Dogan. “There has been a fundamental shift in marketing communications in the past decade and Steven has a keen understanding of how to communicate with and engage ‘Generation C’,” the president and CEO said.Hong Kong-based Shangri-La Hotels and Resorts owns or manages more than 85 hotels under the Shangri-La brand with a room inventory of over 37,000.The group has a development pipeline with upcoming projects in Cambodia, mainland China, India, Mongolia, Myanmar, Philippines, Qatar and Sri Lanka.