Sarawak makes a push for business events

The Sarawak Convention Bureau (SCB), Malaysia’s first bureau in driving the business events profession, has established a Government and Industry Relations (GIR) division to create relationships with government and local agencies across the country.GIR aims to work closely with other parties, forging a strong coalition between state and federal entities, industry partners, with SCB.The GIR division has launched their first initiative through the Sejiwa Senada 2016 programme, a directive by the State’s Planning Unit to raise awareness of the functions held by each government entity.Chew Chang Guan, general manager of SCB’s Government and Industry Relations division said: “Our broader community has yet to fully understand the value of having business events in Sarawak. This division will pave the way in driving greater working relationships with government bodies, universities, and the public, in servicing this profession,”Mike Cannon (pictured), managing director of SCB exclaimed: "Imagine the possibilities that we can achieve together. Through these synergistic partnerships, we are not only transforming the socio-economic development landscape of the state, but also creating a ripple across the country’s education, research, export trade, and foreign exchange. ”