Samsonite showcases new luggage range with OOH execution

Luggage manufacturer Samsonite has chosen the busy commuter walkways of Raffles Place to launch its out-of-home campaign for the Lite-Shock range of suitcases. The campaign is in collaboration with SPHMBO and the centrepiece is a 20m underground wallscape at Ocean Financial Centre and and 10 large format lightboxes at Marina Bay Link Mall.The campaign runs until 26 April 2017.“Samsonite is a brand synonymous with innovation and quality. Our commitment to the category forces us to constantly innovate and set new standards for travel solutions. With this new campaign, we are confident that Samsonite will dominate the visual hotspots where our target audience will take notice, complementing our digital and earned media efforts. Since we launched this campaign, we have seen more consumers enquiring about our revolutionary Curv technology,” added Satish Peerubandi, general manager, Samsonite Singapore.