As of 1 September 2014, Shannon Cullum will lead Saatchi & Saatchi Singapore and Malaysia as CEO. He will be replacing Paul Roebuck who will be moving to the US.
Cullum will add his new responsibilities to his existing portfolio as CEO of Saatchi & Saatchi Indonesia and chief growth officer of Saatchi & Saatchi Asia-Pacific. He is tasked to build a synergistic regional offering for the network’s local and regional clients.
“With Shannon leading Saatchi & Saatchi Singapore and Malaysia, we have a world-class leadership team to help our clients navigate the dynamic changes happening in the region,” Chris Foster, chairman and regional CEO of Saatchi & Saatchi Asia-Pacific said.
“With the addition of Dominic Stallard as executive creative director, and Tom Eslinger, Saatchi & Saatchi Worldwide Director of digital and social, leading our digital teams regionally, I look forward to great things.”
“Saatchi & Saatchi Singapore has an incredible creative legacy. We have been one of the best in the world and home to some of the brightest talent in the global industry,” said Cullum.
Saatchi & Saatchi Singapore is a regional hub for Saatchi & Saatchi Asia-Pacific. The agency most recently won the account for two Petra Foods brands – SilverQueen and Top – and counts amongst its clients Procter & Gamble, Mead Johnson, Lexus, ITE, Scoot, Star Cruises and Subway.