Publicis One Malaysia is merging Saatchi & Saatchi Malaysia with the Saatchi & Arachnid brand. The collective will be known as Saatchi & Saatchi Arachnid.
The consolidation will create streamline operations in response to client and market demands. David Soo, will oversee the entire operations in his current capacity as managing director, Saatchi & Saatchi Arachnid. The change will see Adrian S’ng, MD of Saatchi & Saatchi Malaysia leave, A+M understands.
Tan Kien Eng, group chief executive of Publicis One Malaysia said, “ With this consolidation, we are bringing together talents from two prolific brands for the benefit of our existing clients. In essence we are creating a powerful new agency with Arachnid’s reputation as a home-grown award winning digital agency and Saatchi & Saatchi iconic global creative reputation. Clients will benefit from ‘Lovemarks’, a Saatchi & Saatchi proprietary principle in strengthening the love between people and brand to outperform the market.”
Soo added, “With this merge, our position is further strengthened as the only full-service agency with digital at its heart. As an agency of the future, we transcend touch points or silos. This consolidation benefits both our teams and clients. It creates opportunities for more hybrid roles internally as well as benefits all our clients with fully integrated solutions. Definitely stronger together.”
In March this year, Publicis One, the global communications enterprise united all Publicis Groupe agency brands’ capabilities and expertise under one roof. The set up allows Publicis One to offer clients more holistic plans that address integration and specialisation needs.
Currently brands under the Publicis One Malaysia umbrella include Leo Burnett, Arc Worldwide, Publicis, Saatchi & Saatchi Arachnid, AdSell, Starcom, Mediavest, Optimedia and Liquid Thread. All agency brands will continue to exist and operate within the Publicis One set up.