David Soo (pictured), managing director of Saatchi & Saatchi Arachnid, has left the Publicis network. Soo took on the role a year ago, after Publicis One Malaysia merged the Saatchi & Saatchi Malaysia brand with the Arachnid brand. The collective was renamed to Saatchi & Saatchi Arachnid.
The consolidation was aimed to streamline operations in response to client and market demands. This saw the departure of former Saatchi & Saatchi Malaysia managing director Adrian Sng leaving the network.
Soo has over 20 years of industry experience combining traditional and digital knowledge. He started his career in Bates Advertising in 1996. In the seven years there, he worked on Nokia, Dutch Lady, HSBC and Heineken. He then moved on to join Astana International in 2002, where he helped set up and run the Jakarta office for two years before joining Arachnid in 2004, where he worked with the brand for over 13 years.
As the GM of Saatchi & Saatchi Arachnid, he was part of the team to win 17 Agency of the Year titles across six agency categories in the last six years at the annual A+M Agency of the Year Awards. In 2016, he took over the reigns of the company from Chin Weng Keong, founder of the agency. He is also the chief integration officer of Publicis One Malaysia.
Since bringing on Soo as MD, Saatchi & Saatchi Arachnid has won advertising duties with the likes of TM and Drypers. It has also worked with BMW on several campaign executions. Other clients for the agency include Mead Johnson, Petronas and Mini.
In a statement to A+M, Soo said: “The experiences I have garnered over the years at Arachnid are priceless. Growing from a 20 man shop to about 70 with increased annual revenue of three times of what it used to be has been rewarding. Now that it is part of the Publicis Groupe, I believe Saatchi & Saatchi Arachnid will continue to grow beyond just digital marketing.”
“As for me, 13 years has been a long time and it’s definitely time for my next adventure in the marketing and communications industry. We all need to evolve and adapt in order to continuously grow and achieve greater things,” he added.