PR agency Prime has been appointed by wine glass company Riedel to oversee its PR activity and expand its reach on social media.
Prime will be responsible for strengthening Riedel’s position in the glassware market in Hong Kong.
The agency said heritage will play a big part in its work.
“Riedel is steeped in heritage and has revolutionised the way we enjoy wine,” Laura Southwood, managing director of Prime said.
Riedel will also use outdoor advertising and event sponsorship.