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RHB Bank picks FCB KL as creative partner, launches Raya campaign

RHB Bank has named FCB Kuala Lumpur its creative partner in Malaysia following a pitch. Appointed in May, the agency joins the bank’s roster of creative partners in covering corporate advertising.

Meanwhile, the agency’s first piece of work for the bank is the recently launched Raya film below titled “Apa ditunggu-tunggu setiap kali Raya?” which has received over 650,000 views in the two days since it was released.

The addition of RHB to the agency’s client list makes it seven new business wins for the FCB Group in 2017. Besides that, in the first two months of the year, the agency managed to secure appointments from Havaianas and Zespri Malaysia. Its boutique agency, IGNITE also picked up Perodua’s festive advertising portfolio.

In March, FCB was selected by Continental to introduce its new ContiConnect tyre management system to Asia. The campaign recently launched in Australia and will be making the rounds in numerous markets within this region. Adding to that was a successful partnership with FCB Jakarta that saw Levi’s added to the roster for both Malaysian and Indonesian offices.

The network extended its global Clorox remit to Southeast Asia in April, with FCB Kuala Lumpur winning two key projects: Raya campaigns for the Clorox and Glad brands in Malaysia and the launch of Clorox Wipes in Singapore.

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