RHB Banking Group (RHB) has appointed Vizeum, a part of Dentsu Aegis Network Malaysia as the media agency of record to under take the media planning and buying duties.
This appointment follows a closed door pitch which was held last year. A+M understands that the incumbent on the account is UM Malaysia. RHB was with UM for approximately seven years. On being reached to by A+M, a spokesperson from Vizeum confirmed the appointment but declined to comment further.
Meanwhile, RHB could not be reachable at the time of writing.
RHB is an integrated financial services group in Malaysia. The Group’s regional presence spans ten countries including Malaysia, Singapore, Indonesia, Thailand, Brunei, Cambodia, Myanmar, Hong Kong (with a representative office in China), Vietnam and Lao PDR.
Last year, Vizeum Asia Pacific had been appointed to handle media duties for Essilor Amera following a four-way pitch.