Creative digital agency Resn Shanghai has appointed Jonathan Hawke (pictured right) as head of production for Resn Asia, and Ramzi Chaabane (pictured left), who takes on the role of strategy director.
Chaabane’s role will be to develop and implement Resn’s regional marketing strategy in China. He will collaborate directly with Resn’s partners and clients to design strong digital strategies and develop new marketing opportunities.
He previously served as digital strategy director at JWT Singapore and has held similar roles at MullenLowe Profero and Leo Burnett Group. Acccording to Resn, he is experienced in leading projects in brand activation, immersive brand experiences and innovative applications of technology to provide solutions for many major clients. This includes Converse, Under Armour, HSBC, Unilever, Danone and L’Oréal.
Concurrently, Hawke has over a decade of experience in the role of executive interactive producer at both Resn and Unit9. He has been instrumental in forging many successful partnerships for Resn with agencies such as Wieden+Kennedy, Droga5, JWT and with brands that include Ford, KFC and Perrier.
“There’s no one better to oversee production for Resn in Shanghai. We couldn’t be in safer hands,” Ted Meng, CEO of Resn Asia, said.