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Reader’s Digest goes big on videos, makes a push into digital

Trusted Media Brands, formerly known as The Reader’s Digest Association, has announced massive plans around video.

It has introduced six new video series across its biggest brands – Taste of Home, Reader’s Digest and The Family Handyman.

“Video remains an integral part of TMBI’s digital-first strategy and gives our ad partners a new way to tap into our fan base,” Rich Sutton, chief revenue officer, Trusted Media Brands, said.

“Our media brands are popular – 56 million consumers nationwide turn to us for trusted content. Following our name change and rebranding, we’re jumping at the opportunity to reintroduce our media brands to the business and ad communities,” Sutton added.

Reader’s Digest is planning two new series, including “Live Better with Liz!” an entertaining health series with Reader’s Digest Editor-at-Large Liz Vaccariello offering a straightforward take on personal health, such as the surprising science behind harmless habits and what’s worth worrying about.

The team also presented a listicle video series, titled “Everyday Genius,” in which viewers will learn to tap into their brains to discover how everyday clues can help them become smarter about themselves and the people around them. The series also will touch on topics including how to read personalities, decode handwriting and spot a liar.

Taste of Home’s “America the Tasty” is a quick-moving video recipe series that celebrates our country’s greatest eats while sharing fun facts and trivia about where the dishes originated. “Fun with Food!” hosted by Taste of Home Test Kitchen experts Mark Hagen and Lauren Knoelke, will have fun with their food, showing viewers how to up their Instagram game, creatively use grocery staples and dress up everyday meals and snacks like pizza, sandwiches and dips.

The Family Handyman presented “Fix-It George,” an original home series featuring George Beavers, former host of the television show “Mix It Up.” From painting trim to installing cabinets, George shares tips and home improvement secrets in this custom series, giving homeowners the confidence, tools and encouragement to tackle any DIY project.

Also under consideration is “Healing Spaces,” a series of six episodes showcasing the heartwarming family stories of the Healing Spaces organisation and the effect these extreme room makeovers have on recipients.

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