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Razorfish names head of strategy

Razorfish Hong Kong has appointed Seton Vermaak as head of strategy, reporting to managing director Joanna Kalenska.

In this newly created role, Vermaak will lead the team of Razorfish strategists in Hong Kong and contribute to the Razorfish network across the globe.

He is set to work across clients including Nike Hong Kong, JP Morgan, Intel and Lenovo. He joins from Dubai and brings more than 20 years of strategy development experience to the team.

Vermaak has worked his way across the globe from Africa to Europe, Dubai and now here in Asia. He brings in a heavy client-side background and a sprinkling of agency experience, having drive creative community initiatives such as the Creative Cape Town Cluster, a programme that placed significant Cape Town creatives on a platform where they could share their inspiring stories to other creatives.

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