Digital and technology agency Razorfish has named Crystal Chan its new VP of media for APAC, to be based in Shanghai.
In her new role, Chan will help strengthen the spectrum of the agency’s digital solutions across Asia, especially on performance media.
“It was important to expand our capabilities throughout APAC and start with China, as it is probably the most advanced market for consumer behavior on social and eCommerce platforms,” said Vincent Digonnet, executive chairman of Razorfish APAC.
“We are happy to welcome Crystal into this new role to work alongside our retail and social media teams.”
At Razorfish, Chan will be pushing media strategy to new levels, using her extensive experience in paid media, search and platform marketing to inform and improve all aspects of the consumer journey – from user experience design to building e-commerce platforms.
In her previous role as general manager for iProspect China, Chan handled full performance marketing projects for clients, including search, e-commerce, affiliate marketing and programmatic media buy.