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A rant on the worst things creative directors could say

Sure, not all of them are guilty, but creative directors have a reputation for saying the most soul-crushing comments.

Written by a creative director himself, Bodhisatwa Dasgupta, creative director from Grey Group India said: “While a lot of creative directors say the most sensible and wise things, many are downright daft. They say idiotic things. I just wanted to chronicle a few of them.”

Read the rant here:


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