Rakuten Marketing expands Singapore offering

Rakuten Marketing, has expanded its Singapore operations with plans to continue its momentum in the Asia-Pacific market by offering its performance marketing services to local brands. Rakuten Marketing is a technology company that enables brands to increase sales through data-driven marketing and a division of Rakuten Inc.According to the press release, with a growing multi-lingual team based locally, the strengthened investment in Singapore by Rakuten Marketing will provide integrated marketing solutions that span affiliate, and display – in line with strong growth forecasts for online advertising in Singapore.The company added that its expansion will further tap into the burgeoning digital advertising market, as forecasts have put online ad spend in Singapore to grow at a strong 11% compound annual growth rate over the next five years, while spend throughout Asia Pacific will increase 53%.Across its integrated marketing solutions, Rakuten Marketing provides its proprietary attribution and insights platform, Cadence, to all clients so they are empowered to maximise their digital investment across devices with complete transparency.Rakuten Marketing global integrated marketing solutions include Rakuten Marketing Affiliate Network, and Rakuten Marketing Display. Its proprietary attribution and performance insights platform, Cadence, empowers marketers with the transparency needed to optimise performance across all its solutions, and to turn every consumer touch point into an opportunity to maximise performance. All Rakuten Marketing solutions, tools and services are bolstered by proprietary technology, unique data, services and insights.The company is confident that brands and retailers will be able to unify the entire online advertising experience from discovery to purchase, and deliver impactful campaigns that move consumer sentiment and preference by leveraging on Rakuten Marketing’s products and services. The company cited the high digital consumption rate of Singaporeans, with an estimated three in four people using the internet regularly, as one of its sources of confidence.“There is a tremendous amount of opportunity for advertisers in the Asia-Pacific region, and we are thrilled to be expanding our presence in a market where we can empower marketers to maximise that potential. Our history of success in delivering incremental revenue for our clients through technology and innovation that enhances consumer shopping experiences on a global stage makes us uniquely positioned to drive success for clients in Singapore and surrounding regions,” Tony Zito, CEO, Rakuten Marketing, said.“Outside of Japan we have been operating in the wider Asia-Pacific region since 2012, and we have had great success in helping Australian, US and UK retailers expand into Asia. Now we’ve expanded our team in Singapore and are ready to help advertisers throughout Singapore and Asia navigate the complex digital landscape and drive growth for our clients,” Anthony Capano, MD, Rakuten Marketing Asia Pacific, said.