Quintessentially, the world’s leading luxury lifestyle group, has appointed Annastasia Seebohm as global CEO for the Quintessentially Group, with immediate effect.
She succeeds Aaron Simpson, the co-founder of Quintessentially, who will now serve as group executive chairman.
“As part of key efforts and continued expansion, we are restructuring our executive team,” Simpson said. “We are excited for what lies ahead for the Quintessentially Group with Annastasia at the helm, especially in the digital arena. She has demonstrated an innate understanding of our core business- affluent and discerning members, and how to excel at servicing them, and has combined this unique offering with building prestigious partnerships at the agency level.”
“Seebohm has a proven track record across a number of Quintessentially business threads, and has delivered passionately in each one without fail. We are grateful for her leadership as she forges the next chapter in the Quintessentially journey.” Simpson added. “Her key strength as a leader is identifying world-class talent, which is crucial to the group’s continued success.”
The executive appointment follows an award-winning two years for Quintessentially’s boutique, marketing and experience agency in the USA. In July 2017, Forbes reported that the agency business, focusing on the premium and luxury sectors, had won business partnerships of blue-chip and high end legacy corporate clients such as LVMH, HSBC Premier, BMW, and Air Partner among others.
Seebohm was previously CEO of Quintessentially USA. She has held several notable leadership positions within the group. In her new role, her mission is to redefine what modern luxury service is and can be for the company’s discerning members, through an evolving approach to service, and an acceleration of the global development of one of the world’s most award-winning luxury lifestyle groups. These marks of success have been further achieved through the cultivation of fresh brand collaborations.
Ben Elliot, co-founder commented: “Her adaptability in looking after our HNW members and developing new business in the luxury market, is truly outstanding. We value both her integrated experience and extensive knowledge of the luxury market and look forward to further exceptional growth under her leadership.”