QED Consulting appoints former Lego and Coca-Cola marketer

QED Consulting has appointed Michelle Yeo as part of its senior consulting team. In the past, she has worked with brands such as Lego and Coca-Cola. In this new role, she would be reporting to Ryan Lim, founder and principal consultant of QED Consulting.Yeo was previously account director at OgilvyOne working on brands such as Singtel across its core brand and enterprise business. Post this, she was the regional engagement and activation manager at Lego and integrated marketing communication and activations (IMCA) manager at Coca-Cola in the past.With several years of experience in IMC and leading brand marketing and communications, her key expertise has been in bridging the divide between old and new world of integrated marketing, especially in the beverages and consumables sectors.Lim said, “Yeo's experience as a seasoned marketer is an extremely strong addition to our digital management consulting team. Her in-depth insights, concerning digital issues from the perspective of world leading brands and global agencies, will help us offer better strategic counsel that is highly relevant to the clients."Yeo added, “It’s always great to be doing groundbreaking consulting working, especially with QED in the digital management consulting space. As we collectively build our expertise, organisations that we work with will benefit from a well rounded perspective on sustainable and scalable business processes when simplifying digital and communication challenges."