PUMA lets SG polytechnic students pitch directly to them in new partnership

Global sports brand PUMA is partnering with students from Nanyang Polytechnic (NYP) to offer students opportunities for immersive learning and industry exposure.

As part of the partnership, students will have access to industry experts and will have the opportunity to pitch their ideas directly to PUMA.

PUMA will also give students the chance to see their concepts come to life from conception to solution.

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This comes after NYP embarked on a new professional competency model (PCM) that marks a significant shift from conventional subject-based learning to a competency-based approach.

This is aligned with PUMA's ethos of fostering bravery and confidence in others, said the brand in a statement.

Unlike conventional learning experiences, PUMA's involvement extends beyond simply observing and actively engaging with students to provide additional guidance, resources and invaluable real-world experiences, it added. 

This collaboration not only benefits NYP students, but also provides PUMA with the fresh perspective, innovative ideas and research insights of the younger generation. 

Moreover, students are granted the ability to display their artworks at the LED display at PUMA Flagship Store at 313@somerset, demonstrating the brand’s commitment to enhancing learning environments, fostering creativity, and supporting local educational initiatives. 

Earlier this month, PUMA partnered with luxury car manufacturer Porsche to launch a special edition collaboration, the PUMA x Porsche Legacy collection in Singapore. 

The collaboration comes to celebrate the golden jubilee of the iconic Porsche 911 Turbo. As part of the celebration, Mandeep Chopra, sneaker head and founder of Singaporean footwear retailer Limited Edt, reimagined the PUMA x Porsche legacy suede torque with a unique touch of Singaporean flair. 

The limited-edition collection comprises 74 pairs of 'sport yellow suede' and 119 pairs of 'alpine snow suede'. To enhance the exclusivity of the launch, each sneaker is individually numbered.

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