Automation solutions company PubMatic has appointed Cameron Dinnie as customer success director for the Asia Pacific region. Formerly the head of programmatic in Australia for CHE Proximity for 11 months, he hired and built a team of traders and analysts that brought media, creative and data together into one division.
Prior to that role, Dinnie worked at the advertising sales house, MCN. He started out as a national insights and analytics manager in 2004, where he worked in audience research, and was responsible for the pricing strategies for Foxtel’s television and digital advertising inventory. In 2015, he led the roll out of MCN’s programmatic TV offering. Dinnie was the head of programmatic and was responsible for trading across the TEN Network, Telstra Media and Foxtel Digital assets before he left the company.
Sydney-based Dinnie said he believes there is considerable upside for publishers seeking to use programmatic advertising effectively, and to boost the prices (CPM’s) they received for their digital advertising inventory. He added that he sees his role at PubMatic as helping their publisher clients get the best out of their technology investments.
Dinnie’s priority growth markets for PubMatic in the region are India, Japan, Singapore, Australia, New Zealand, Thailand, and Vietnam.
“We are looking forward to Cameron making a significant impact in the APAC region for PubMatic, and benefiting from his significant experience in publisher-led monetization, as that is our focus globally, and in the region,” Jason Barnes, PubMatic APAC VP, said.
“My goal is to apply my experience and knowledge to help publishers manage complexity and help them implement the best solution so they can meet their business objectives,” Dinnie said.