Publicis One Vietnam has launched Prodigious Brand Logistics, a cross-media content creation company that produces audio, visual and space designs for digital, mobile and traditional media consumption.
Prodigious will offer its services across Publicis Oneâs agencies Leo Burnett, Saatchi, Publicis, Zenith, Starcom, Performics and MSLGROUP, as well as to direct clients. Edge Pamute (pictured) has been appointed as general manager to lead Prodigiousâ team of video and digital talents, supported by an ecosystem of content creation partnerships.
Prior to joining Prodigious, Pamute held the role of chief strategy officer at Yan Media Group, where he co-founded Vietnamâs leading youth cable TV channel and expanded the groupâs assets into digital and mobile. According to the agency, he also played pioneering roles in PCCWâs music start-up in Hong Kong and ABS-CBNâs entertainment channels in the Philippines.
Prodigious will officially launch in Vietnam with a âdOSe X Prodigiousâ party on June 16th at The Lighthouse Bar & Club in Ho Chi Minh City.
âIn the past year, we have considerably increased our presence in APAC with offices in Singapore, China, Australia, India, now Vietnam and soon Japan,â Jean-FranĂ§ois Valent, CEO, Prodigious Worldwide, said. âThis will not only allow us to offer our global clients valuable local services but we are also opening new doors to local clients thanks to our 3,000 employees across 37 locations worldwide.â
âOur comprehensive and intuitive service offering is designed to better help brands meet the content production challenges of an increasingly diverse Vietnam media landscape. The team is bringing unique conceptual and technical capabilities to the Vietnam market such as holograms, sound architecture and multimedia mash-ups. My ambition is to introduce more global best practices to Vietnam and help brands engage meaningfully with their audiences,â Pamute said.