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PS4 Hong Kong

Sony recruits Machine Fans for PS4 launch

Sony Computer Entertainment has released a marketing push ahead of the PS4 launch on 17 December, recruiting its biggest fans in to create the largest human image of a video game controller.

With Hong Kong slated as the first Asia market for the PS4 launch, SCE is hoping to make a big deal.

Working with creative agency AllRightsReserved, Sony turned to Facebook to recruit fans to join the campaign and break a Guinness World Record for the largest man-made game controller.

A total of 260 “Machine Fans” were involved in the video shoot which took place at the Asia World Expo.


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