Hong Kong Science and Technology Parks Corporation has rolled out a campaign to promote the launch of Phase 3 with a focus on green technology.
Phase 3, the HKSAR Government’s latest eco-friendly construction practice in the Science Park scheduled to be completed by 2016, highlights green technology and sustainable building design that aims to transform the territory into a green technology hub.
With a focus on green tech and biotech, Phase 3 will house another 150 technology companies, bringing the park population to over 10,000 technology talents.
Created by TBWA\ Hong Kong, the campaign adopts a transformer-like figure to deliver the unique positioning of Science Park.
Through-the-line advertising include print, OOH and a dedicated website.
“A green robot – SP3 was created as a visual icon to represent the sustainable environmental design of Phase 3 and the benefits of this technology hub,” said Jan Cho, business director at TBWA\ Hong Kong.
The campaign is expected to run until May 2014.
Project Name: Science Park Phase 3 Business Campaign 2014
Creative Agency: TBWA\ Hong Kong
Client: Hong Kong Science & Technology Parks Corporation
Creative Director: Ken Hui
Associate Creative Director: Mike Wu
Art Director: Donald Tse
Associate Art Director: Bowie Ho
Copywriter(s): Natalie Lee, James Allen
Business Director: Jan Cho
Senior Account Director: Ida Mak
Account Manager: Jacqueline Yu