SUBSCRIBE: Free email newsletter

Marketing

Toggle

Article

2_talent magnet

Transformer-like robots to promote green technology

Hong Kong Science and Technology Parks Corporation has rolled out a campaign to promote the launch of Phase 3 with a focus on green technology.

Phase 3, the HKSAR Government’s latest eco-friendly construction practice in the Science Park scheduled to be completed by 2016, highlights green technology and sustainable building design that aims to transform the territory into a green technology hub.

With a focus on green tech and biotech, Phase 3 will house another 150 technology companies, bringing the park population to over 10,000 technology talents.

Created by TBWA\ Hong Kong, the campaign adopts a transformer-like figure to deliver the unique positioning of Science Park.

Through-the-line advertising include print, OOH and a dedicated website.

“A green robot – SP3 was created as a visual icon to represent the sustainable environmental design of Phase 3 and the benefits of this technology hub,” said Jan Cho, business director at TBWA\ Hong Kong.

The campaign is expected to run until May 2014.

Credits:

Project Name: Science Park Phase 3 Business Campaign 2014

Creative Agency: TBWA\ Hong Kong

Client: Hong Kong Science & Technology Parks Corporation

Creative Director: Ken Hui

Associate Creative Director: Mike Wu

Art Director: Donald Tse

Associate Art Director: Bowie Ho

Copywriter(s): Natalie Lee, James Allen

Business Director: Jan Cho

Senior Account Director:  Ida Mak

Account Manager:  Jacqueline Yu

Read More News

in China by

WSJ to refocus China edition

The Wall Street Journal Asia has announced a new senior leadership for its Chinese-language edition, promoting Li Yuan, currently ..

in China by

Apple Pay taps into China

Strikes key deals with 20 Chines banks and dozens of retailers, including McDonald's and Lane Crawford...

Trending

Leave a Reply

You must be logged in to post a comment.