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Transformer-like robots to promote green technology

Hong Kong Science and Technology Parks Corporation has rolled out a campaign to promote the launch of Phase 3 with a focus on green technology.

Phase 3, the HKSAR Government’s latest eco-friendly construction practice in the Science Park scheduled to be completed by 2016, highlights green technology and sustainable building design that aims to transform the territory into a green technology hub.

With a focus on green tech and biotech, Phase 3 will house another 150 technology companies, bringing the park population to over 10,000 technology talents.

Created by TBWA Hong Kong, the campaign adopts a transformer-like figure to deliver the unique positioning of Science Park.

Through-the-line advertising include print, OOH and a dedicated website.

“A green robot – SP3 was created as a visual icon to represent the sustainable environmental design of Phase 3 and the benefits of this technology hub,” said Jan Cho, business director at TBWA Hong Kong.

The campaign is expected to run until May 2014.


Project Name: Science Park Phase 3 Business Campaign 2014

Creative Agency: TBWA Hong Kong

Client: Hong Kong Science & Technology Parks Corporation

Creative Director: Ken Hui

Associate Creative Director: Mike Wu

Art Director: Donald Tse

Associate Art Director: Bowie Ho

Copywriter(s): Natalie Lee, James Allen

Business Director: Jan Cho

Senior Account Director:  Ida Mak

Account Manager:  Jacqueline Yu

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