PRecious Communications, an independent regional PR and social media consultancy, is expanding regionally to Australia, Indonesia and Thailand. With the expansion, the agency is also now establishing a regional B2C and B2B practice.
The B2C practice will be lead by Robin Chang and B2B by Jacinta Paul respectively. Chang brings to his role nine years of experience in corporate communications, PR and business development, with a portfolio that includes startups, consumer & lifestyle, entertainment and sports. Paul oversees PRecious Communications’ B2B business, bringing with her fifteen years of PR and communications experience across the technology, corporate and public sectors.
Some of the agency’s recent client wins leading to the expansion include Asia Pacific Breweries; Isreali tech startup IZMUS; Software AG; YCH, a leading supply chain management solutions provider
According to the agency, its expansion into industries such as supply chain, e-commerce and lifestyle exemplifies the twin ethos that has served as the bedrock for its success: a clear focus on clients’ business objectives and practical application of deep experience in traditional and digital communications.
“PRecious is more than just a communications consultancy. We’re partners to our clients, working in tandem with them to enhance their reputations while helping them meet their business objectives. It is exciting to see that our clients want to grow their exposure in the region with us. As we look forward to another four – or forty – years, we’ll honor that trust and remain focused on delivering results that matter in this ever changing environment,” Lars Voedisch (pictured), principal consultant and managing director of PRecious Communications said.