Possible beefs up analytics team

WPP agency Possible has appointed Berlinda Lim as head of analytics, Asia Pacific. Lim is a seasoned CRM and loyalty marketer with over fifteen years of experience across a broad spectrum of disciplines, including data analytics, loyalty marketing, CRM systems, call center management, e-commerce, brand development and creative planning.Lim has extensive regional experience working with multi-nationals and SMEs delivering turnkey CRM projects across Asia Pacific, Europe and Middle East. She has worked with clients that include Standard Chartered Bank, Starwood, Proctor & Gamble, ExxonMobil, Intel, IKEA, TopShop, TopMan, Wyndham, MSIG and Pernod Ricard. Prior to joining Possible, Lim was the country manager for ICLP, spearheading business development in China.“ Harnessing the power of big data is much more than just having the right technology platforms in place. The ability to interpret and leverage massive sets of data to inform decisions, requires a team with a very special blend of skills and experience,” Kenny Powar, CEO Asia Pacific, Possible said.Jason Carmel, global SVP, marketing sciences for POSSIBLE added that Lim’s background in CRM and her passion for finding insights that drive action is aligned with the agency’s global philosophy of fully integrating analytics to optimise creative projects."