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Philips

Philips recreates living spaces to encourage use of its home appliances

Royal Philips, in its efforts to create interactive ways of experiencing healthy living, unveiled the Philips consumer care center in Singapore.

The centre exhibits a healthy living experience for consumers, with dedicated areas that showcases the company’s product portfolio. The space is designed to recreate various rooms within the home allowing consumers to interact with Philips products, and learn more about them in a home-like setting.

Philips in a press statement said, it hopes this hands-on experiential showcase area will influence the customer buying decision. The consumer experience will be extended by providing an agile space for greater consumer engagement and events.

“Consumers are becoming increasingly conscious of their health and are on the lookout for for healthy living solutions,” said Srikanth Nott, general manager, personal health, Philips ASEAN Pacific. “With the Philips consumer care center, we want to encourage and empower people to take an active role in managing their living habits,” he added.

As digital technology continues to shape the way people access information and make decisions, centre hopes to bridge the gap between the online and offline worlds by providing an all-encompassing and immersive venue which encourages consumers to interact with Philips products in new ways. QR codes and tablets around the center offer real-time access to product information, tips, ratings and reviews.

“At Philips, we want to encourage people to live a healthy life in a healthy home environment. We continue to innovate to bring new, meaningful solutions to consumers that enable them to develop healthier, tastier and easier ways to enjoy homemade food more often and create healthier home environments to aid the prevention of illness,” continued Nott.

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