PHD Hong Kong has appointed Joe Yu in the newly created role of content and business development director.
Yu returns to the media network in this new capacity and will now be tasked with leading its new business development efforts, as well as its growing service offerings in the areas of content, affiliate marketing, e-commerce and more.
Yu has eight years of media experience, in his previous role at PHD, he managed the accounts of Reckitt Benckiser Group, Tempo and Audemars Piguet for three years.
“As we continue to grow at a rapid pace, we are constantly enhancing our offerings to better reflect the growing needs of our clients, particularly in digital content and e-commerce,” said Clement Chung, general manager of PHD Hong Kong.
“Therefore, we’re delighted to have Joe on-board again to ensure our clients get the very best expertise and service. His return proves that PHD’s unique and infectious culture truly gets ingrained in everyone who works here.”
“Having learned and accomplished a lot in my previous role, I look forward to growing further still with the agency,” said Yu.