Pfizer names MEC media partner for consumer health business

Pfizer has appointed MEC Asia Pacific as its media agency to undertake its consumer healthcare business for the Asia Pacific region. This will see the agency undertaking media planning and buying duties for the pharmaceutical brand.

On top of MEC’s existing business in the Philippines, the appointment’s remit will include markets such as Singapore, Malaysia, Korea and Taiwan. Marketing has reached out to Pfizer for comment.

Last year in February, the brand moved a portion of its media buying business to IPG Mediabrands in Hong Kong. This included some pharmaceutical brands previously held by Mindshare. Among the bigger names from its stable of pharmaceutical products include Viagra and Metamucil, however cardiovascular products Lipitor, Norvasc, along with Harmonet are also part of the deal.

In 2015, Pfizer Consumer Healthcare appointed Havas Media as its media agency. The scope of work covered media planning and buying for Singapore, entailing strategy development, media planning and buying for household brand names such as Centrum, Imedeen and Caltrate.

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