PETA stuns shoppers with blood-soaked leather products

This is not your typical pop-up fashion store.PETA Asia, known for its hard-hitting campaigns, have teamed up Ogilvy & Mather Bangkok in its latest campaign opposing the exotic-skins industry.The organisation opened a fake pop-up shop in one of Bangkok’s most trendy shopping malls and put seemingly ordinary luxury leather goods on display. However, they had a terrifying secret inside.[embed]https://youtu.be/qs8yqcrqo1s[/embed]The inside of the bags, shoes, wallets, and other items was the ultimate definition of gore. They contained fake animal flesh, blood, one bag even had a "beating" heart. Unsuspecting shoppers jumped back in horror, gasping for breath.[gallery link="file" size="medium" ids="136264,136263,136262"]The hardline animal rights group designed to change people's attitudes to the suffering of animals.PETA Asia's vice president Jason Baker said: "Every year, hundreds of thousands of reptiles are crudely bludgeoned and skinned alive, all for the sake of so-called luxury shoes, belts and bags. PETA's gruesome pop-up shop reminds shoppers that the only way to keep blood and guts out of our closets is to choose vegan clothing, shoes and accessories."