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Park Hotel Farrer Park Facade

Park Hotel Group names W Asia as new agency partner

Park Hotel Group has appointed communications agency W Asia, to launch the new Park Hotel Farrer Park in Singapore following a pitch. The campaign looks to bring the hotel’s unique offerings to life through a series of creative initiatives that targets both international guests and locals.

It also aims to further position the hotel and its neighbourhood, Farrer Park, as part of Singapore’s burgeoning scene for arts, culture and dining. The win adds to the agency’s stable of lifestyle clients, which include Bawah Private Island, CÉ LA VI, foodpanda, Princess Yachts, The Parallel Art Group and global dating app, happn.

“We are really happy to be working with W. We felt that they really understood the Park Hotel Farrer Park brief and can offer the creativity we were looking for in order to pay homage to the hotel’s exciting surroundings,” Sharmini Moganasundram, general manager for Park Hotel Farrer Park, said.

“We are really excited to be launching the latest hotel from such a great group of properties. Park Hotel Farrer Park is the perfect opportunity for us to fuse our expertise from both the hospitality and cultural arenas,” Annabel Fox, managing director of W Asia, said.

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电通安吉斯集团中国宣布成立全新业务部门Amplifi,以数据为基础,负责集团的媒体投资管理、内容营销、程序化购买与全球媒体战略合作,包括其程序化购买平台――安纳特(Amnet) 。 电通安吉斯集团中国区集团执行总经理谭铭飞说﹕「中国市场已经走在了包括社交、移动..