PANDORA has renewed its social media and community management contract with KRDS Singapore. According to a statement, the goal for this year is to bring in more engagement and awareness about the brandâ€™s latest products and collections.
KRDS Singapore will also be exploring detailed social media analysis to give the brand holistic insights regarding the performance of social media content across categories and by providing competitor analysis.
Preetham Venkky, director at KRDS Asia said, â€śWeâ€™re thrilled and honoured to work with a reputed brand like PANDORA once again. We believe that with a detailed and in-depth analytical approach to social media, PANDORA will be able to derive meaningful insights about content performance and audience behaviour. The takeaways from the audience insights allow us to craft more meaningful and timely content which has shown to resonate better. This is indeed the key to grow their engagement consistently on social channels.â€ť
Some of the KRDSâ€™ clients include DBS, Changi Airport Group, Singapore Tourism Board, Meiji, BreadTalk, Toast Box, Volkswagen, AIA, Unilever, NETS, ION Orchard, Sentosa, Sony, WWF and MoM.