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CCTV

Pandas wish you a happy ‘new’ year

McCann Erickson China has once again launched a new TVC for CCTV New Year’s Gala, featuring a group of cute pandas.

Dubbed “New Year, New wishes (新春新愿)”, the commercial takes a new approach to create a joyful and cheerful atmosphere during the Spring Festival.

Jeremy Guo, creative director of Mccann Erickson Shanghai, said: “We’ve changed the tone of this year’s TVC with no single storyline nor emotional touch. ‘New’ is the most important theme.”

Tomaz Mok, chairman of McCann Erickson China, revealed: “The last shot where we had to manage the pandas to form a Chinese word ‘Fu (福)’ is the most difficult part. We tried more than a hundred times to complete.”

The commercial was shot across cities and country towns in Henan, Sichuna, Tibet and Shanghai, celebrating the New Year through the true lens.

Credits:
Chairman of McCann Erickson China: Tomaz Mok
Creative Director: Jeremy Guo
Copywriter: Billy Liao, Hesky Lu
Arts: Jeremy Guo, Kris Yang
Account Service: Cheng Cheng
Production: Cheng Cheng
Production House: WAH
Director: Wu Youyin
Photographer: Lai Yiu-fai
Songwriter: Charles Monnet (France)
Producer (Production House): Wu Chunjie, Gu Jiawen

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