Outbrain gets PR help

Content discovery platform Outbrain has appointed Rice Communications as its PR agency in Southeast Asia.Outbrain and Rice Communications will work together to elevate Outbrain’s PR and communications strategy amongst key stakeholders in the region.Anthony Hearne, regional director, Southeast Asia, India & New Markets at Outbrain said that this comes as content marketing becomes a more powerful medium for a brand to effectively engage and drive new consumer acquisition and generate brand salience.“We’ve seen a tremendous response from marketers in Southeast Asia. Rice Communications comes on board, highly recommended by our industry peers. Together, we will continue to educate, inspire and share best practice across the region, empowering marketers to make more informed content-related decisions,” said Hearne.“The content marketing opportunity is big and it is an exciting time for Outbrain,” Sonya Madeira, managing partner & founder of Rice Communications said. “With the growing need for strategic, content distribution strategies in the industry today, we look forward to continue building Outbrain’s reputation among key audiences and influencers in the region.”Rice Communications’ other key retainer clients include ESET, FICO, Hotel Reservation Service, Inmarsat, Kimberly-Clark, Larry Jewelry, National Instruments, Palo Alto Networks, and Robert Bosch Southeast Asia.The agency recently announced its international expansion, with the opening of its first overseas office in Yangon, Myanmar.