Oppo Electronics has plans to invest RM42 million in advertising and promotion activities within the year, according to a report by The Star. This was said by chief executive officer William Fang at the Oppo “Selfie Expert” F1 launch in Kuala Lumpur last week.
He added that the phone brand aims to reach up to 4,000 sales points by year end and the investment in advertising and promotional activities is to help accomplish that target. It currently has 70 concept stores and 14 customer service centres in Malaysia.
Fang said that Oppo currently owns a 13% market share in the country and it plans to increase the share in over five to 10 years.
According to a press release, actress and model Nora Danish was also present at the launch of Oppo’s new F1 model to demonstrate the phone’s selfie features. She is currently Oppo F1’s selfie icon and will continue to be the representative for the F1s or the “Selfie-Expert” phone.
“The trendsetter in the art of beautiful selfies skills as well as her down-to-earth yet captivating lifestyle is followed by over 3.7 million fans on Instagram. In addition, the level of professionalism and modesty that Nora Danish represents are values that are in line with OPPO. We believe that Danish remains an ideal representative of the new social media savvy generation,” he added.
In addition to her role as OPPO F1 and F1s Selfie Icon, Danish recently worked with Ola Bola’s JC Chee for Oppo’s TV commercial.
The phone brand entered a three-year partnership with FC Barcelona last year to drive public awareness and interest in the global market. It sees Oppo serve as Barcelona’s official partner for the mobile phone device category starting from the current season until 2018.
The agreement covers a wide range of activities, including soccer events, fan activities, TV advertisements and accessories.