ONE Championship (ONE) has partnered exclusively with Mediacorp to broadcast its live events throughout Asia on free-to-air channel oktoSports. Full event coverage and catch-up will also be available on Toggle.
In a statement to Marketing, Loren Mack, VP of PR and communications said the partnership will have an “absolutely massive” impact on marketers and advertisers as ONE is broadcast in 128 countries worldwide and has a core demographic of 18 to 34-year-old males, as well as a fast-growing female audience.
“From its early beginnings in broadcast radio and television, to launching its digital-first news, Mediacorp has provided Singaporeans with original local entertainment, and this is just the first step to a great partnership. ONE Championship was born in Singapore, and we are excited to continue to deliver a unique and authentic martial arts experience to fans all across the country,” Chatri Sityodtong, chairman and CEO of ONE Championship, said.
“The refreshed oktoSports carries sporting events from Singapore and around the world. Mediacorp is happy to work with ONE Championship to make entertaining and engaging LIVE sports content easily available, through our range of TV, digital, radio and print platforms. This partnership further amplifies oktoSports’s vision to be the number one channel to encourage Singaporeans to lead active lifestyles through sports,” Debra Soon, chief customer officer of Mediacorp, said.
Earlier this year, ONE secured an equity investment led by Sequoia India (Sequoia) and Mission Holdings, bringing its total capital raised to US$100 million. The investment round saw the participation of new and existing investors. The company believes this equity investment will further solidify its dominant market leadership position in the sports media industry in Asia and accelerate its global growth.
Recently, Mediacorp appointed Tham Loke Kheng as its CEO and board director, effective 1 September 2017. She takes over from Shaun Seow, who will remain as executive director, Mediacorp, until 30 September 2017 before joining Temasek.