OMD Hong Kong has appointed Mark Goh as senior content innovation director and Quentin Chow as data marketing director.
Mark Goh, previously creative innovation director for OMD China, has been transferred to OMD Hong Kong to take up the role of senior content innovation director.
Quentin Chow has been appointed to lead the agency’s data solutions as data marketing director, she has over 15 years of experience in the digital space in a variety of roles and functions from TFI Digital Media Limited, Next Digital Limited, Sizmek, TVB.com and Yahoo! Hong Kong Limited.
In his new role, Goh will help clients evaluate, create and strategise brand’s content while Chow will lead the agency’s data marketing efforts powered by technology, tools, and data strategy to drive innovation and effectiveness.
Goh reports to Deric Wong, CEO OMD Hong Kong and Chow reports to OMD Hong Kong’s head of digital, Koyi Wu. They are a part of the management team at OMD Hong Kong.
“OMD Hong Kong’s strategic move to tap into data analytics and technology for communications planning to help brands personalise their storytelling is a truly exciting opportunity for me,” said Chow.
“With the current convergence of data and content marketing, media agencies have become the new consultant to amplify creative ideas effectively by using the knowledge of media platforms, data and audience insights. I look forward to the new challenge to enhance OMD Hong Kong’s value-proposition,” said Goh.