Mainland Chinese national bank China Guangfa Bank (CGB) hires OMD to take over its communications media planning and buying business with a focus on the digital spheres.
“CGB has taken up significant proportion of media spending in local areas, ranking among the top positions of local corporations,” said SiewPing Lim, CEO of OMD China.
“Being go-to business partner, OMD China is devoted to showcase our dynamic skills further in the future and help accelerate CGB’s business performance.”
Danny Xu, managing director of OMD Guangzhou, added digital will be on of the focuses for the bank.
“This win showcased our deep understanding of banking industry and CGB’s business strategy.”