Visa has launched a new spot which puts Olympic athletes in the spotlight. The move is in line with the upcoming Olympic Winter Games PyeongChang 2018, where Visa is an official sponsor. Called “Resetting Finish Lines”, The film showcases a compilation of vignettes which aims to highlight the inspirational and historic stories of eight Team Visa athletes en route to the Games.
The spot also showcased the athletes leveraging its payment innovations, such as Visa Checkout, contactless cards and wearable payment devices. Watch it here:
The campaign was also supported by Team Visa athletes who shared the campaign across their personal social media accounts, the statement added. This was to highlight their appreciation for the support received during their training for PyeongChang 2018. The athletes were Mikaela Shiffrin (USA, Alpine Skiing), Kamil Stoch (Poland, Ski Jumping), Mark McMorris (Canada, Snowboard – Slopestyle & Big Air) and Park Seung-Hi (South Korea, Speed Skating).
“Creating a film and inviting Team Visa athletes to be the stars and represent the Visa brand is our way of celebrating their inspiring stories and cheering them on throughout their journey. When it came time to launch the film, we couldn’t have asked for a better medium than the athlete’s own social media channels,” Lynne Biggar, chief marketing and communications officer at Visa, said.
The film was shot by sports marketing director, Stacy Wall, in New Zealand and South Korea, and hopes to encompass one global storyline that will be shown in more than a dozen versions across the world. It also saw Visa updating the lyrics, music and vocals of “Anything You Can Do” by Irving Berlin to match the energy of the athlete stories.