Marketing

Toggle

Article

OKAY.com picks Edelman as PR AOR

OKAY.com, a real estate brokerage site, has appointed Edelman as its public relations agency of record after a six-way pitch.

Edelman will partner with OKAY.com to provide corporate media relations counsel and to raise awareness of the company’s current and on-going business strategy in Hong Kong and China.

The win comes as a result of a competitive pitch that pitted Edelman against five other global and local boutique agencies.

From its Hong Kong base, OKAY.com is the platform for the firm’s exciting expansion into China, as it focuses on changing the local property business by integrating mobile technology into the property search process for agents, so they can work with clients in real-time and respond faster with the latest and most accurate listings and information, providing more choice and transparency.

“Edelman brought a very deep bench of property expertise, and thus an understanding of the messaging and media relationships we could leverage in telling the OKAY.com story.

Their strong track record and client base spoke for itself in giving us assurance that we were working with top professionals – especially since the arena of public relations was new to us.

Finally, the energy and genuine interest in finding innovative media angles gave us confidence that the team was dedicated to helping OKAY.com succeed in changing the property industry in Asia,” said Joshua Miller, CEO, OKAY.com.

“Hong Kong’s property industry has a lot of room for improvement when it comes to technology and OKAY.com hopes to change this – I’m honored with our appointment and look forward to helping to tell their inspirational story,” said Amanda Cheung, director, property sector, Edelman Hong Kong.

Source: Press release

Read More News

in China by

香港对内地游客的吸引力下降

香港一向是深受内地消费者欢迎的旅游目的地,但现在的情况已经转变。 根据香港入境事务处最新的统计数字,今年春节期间的访港内地旅客人数下跌0.16%。 香港旅游业议会表示,访港内地个人游旅客减少约5%,旅游团也较上一年同期减少约20%。 这是香港自1997年回归以..

Trending

Leave a Reply

You must be logged in to post a comment.