Ogilvy & Mather Singapore promotes Ee Rong Chong to MD role

Ogilvy & Mather (O&M) Singapore has appointed Ee Rong Chong (pictured), currently managing director of Ogilvy Public Relations Singapore, to the newly created group managing director post with immediate effect.In the new role, Chong will partner with O&M Singapore group chairman, Chris Riley, to accelerate implementation of the agency’s global “Next chapter” strategy. It centers on deeper integration across the group’s disciplines, which also includes the advancement of modern marketing services such as data analytics, marketing automation and digital media.The pair will work closely together on delivery transformation and future proofing existing service offerings in a bid to stay ahead of the curve in Singapore’s competitive communications market.O&M Singapore group chairman Chris Riley, said: “With Chong’s two decades of public relations, integrated marketing, business and financial experience as a complement, I believe our partnership will drive greater alignment towards a shared purpose and integrated operating system that makes it easier for clients to find the creative solutions and agency brand experience they seek."Chong said:"I’m delighted, excited, and very much looking forward to partnering with Chris and the Singapore management team to bring this transformation story to life in Singapore.”Scott Kronick, president & CEO of Ogilvy PR, Asia Pacific, added, “Against the backdrop of a still-rising Asia, digital disruption and convergence of marketing communications disciplines, Chong’s appointment is testament to our shared belief that public relations continues to play a central role in building our clients’ brands and businesses. As one of the most experienced and sought after practitioners in our network, Chong’s leadership will be an asset to clients across the Group seeking strong, integrated, content-led campaigns built on solid foundations of earned influence.”