Ogilvy & Mather Singapore hands Francis Wee ECD role

Ogilvy & Mather Singapore has hired Francis Wee, as executive creative director. Wee officially joins the Singapore office following a stint working on a project basis.Previously Wee was executive creative director at Ogilvy & Mather Advertising Shanghai from 2012-2014. In his new leadership role, Wee will be looking to grow clients’ businesses in new and unconventional ways. Reporting to Eugene Cheong, chief creative officer of Ogilvy & Mather Asia Pacific and Singapore, the two will work together to drive Ogilvy Singapore’s creative agenda to produce work that makes brands matter and that has both local impact and global influence.Wee has nearly three decades of experience in advertising in Asia. Since launching his career as a junior art director at McCann-Erickson/Singapore in 1983. As creative director for Saatchi & Saatchi/Singapore, Wee’s 1993 Anti Drink Drive TV commercial took the world by storm. After working as executive creative director of BBDO/Singapore from 2002-2006, Wee founded creative boutique agency religion in Singapore in 2007, his last project before joining Ogilvy Shanghai in January 2012.Francis Wee, ECD of O&M Advertising Singapore, added, “The thing that really drives me to go to work every morning? The smell of possibility in the office. The team here is very talented so I’m looking forward to seeing what we can produce together. It feels good to be back.”“Francis has a track record of doing astonishing work. The guy is a veritable machine! We are truly lucky to have such an enormous talent as a colleague. Apart from his ECD role, we will tap on him to be the Group Head of Art, as I firmly believe that an idea ain't great if it doesn't look great,” said O&M’s Eugene Cheong.