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NY-based creative shop Eff Creative Group sets up in Singapore

Eff Creative Group, an agency that designs, develops and markets digital and consumer products has expanded its operations into the Asian market by opening a new regional headquarters in Singapore.

Initially launched in 2013 by co-founders Doron J. Fetman and Toby Hassan Fishman, headquartered in New York, the group’s foray into Singapore comes at a time where the market is “booming with technology and innovation, has a strong demand for creative and design-centric services” and is a “natural next step for the company”.

According to the agency, Eff Creative Group’s new footprint in the market “will help strengthen the region’s creative offering”. Singapore regional office marks an expansion of Eff Creative Group’s involvement in Asia, from a previous sourcing operations located in Hong Kong to a full-service regional operation serving the entire Asian market.

To build on their portfolio, in tandem with the Singapore launch, the company has also launched a new website utilising three-dimensional effects ushering in a showcase of the agency’s powerful creative engineering.

Leading the Singapore operations will be Mansi Sharma (pictured), newly appointment director at Eff Creative, Singapore. Sharma has worked in Eff Creative Group for two years and was based in New York.

Her prior network spans across South, East, and Southeast Asia. Sharma will be handling the Singapore team, with hopes to grow the team to 10.Some clients the agency will be working with include Connexion, Ticker Tocker, SpaghettiHeadz and Clovis and the expansion aims to bring its global clients to Singapore as well as pitch for local clients to grow their business globally, specifically into the United States.

There are further plans for current projects in the US to be brought to Singapore as well.

“As a native Indian-Indonesian I am eager to help spread Eff’s magic across the Pacific and Singapore is an obvious choice; a city demonstrating unparalleled growth with its rapid evolution from a post colonial island into an unbeatable first world superpower setting an example for the rest of the world to model,” Sharma said.

“As a world class metropolis, Singapore is the perfect host for Eff’s futuristic endeavors in all of its verticals because it welcomes innovation and investment from all over the globe and acts as a fertile test bed for the finest products and services,” she added.

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