Research company Nielsen has appointed Paul Fisher as managing director of its media business in Asia Pacific, Middle East and Africa.
Fisher (pictured) will be replacing Megan Clarken, who has been promoted to global head of digital for Nielsen.
Clarken will be responsible for driving Nielsen’s digital business globally and will relocate to the company’s global headquarters in New York in March 2013.
In his new position with Nielsen, Fisher will lead the company’s media team across the region and will be responsible for driving innovation and best practice in cross platform measurement in order to service the continued growth of the media industry.
Fisher was last CEO of IAB Australia, a role he has held for the past four and a half years.
Fisher said: “I am excited to be joining a global leader such as Nielsen at a time when information and insights about consumer behaviour are vital to media and marketers as they battle to reach, influence and engage consumers in an increasingly fragmented media world.”
Cheong Tai Leung, president of Nielsen’s APMEA business added that expanding Nielsen’s cross platform audience measurement footprint across the APMEA Region is a key focus for Nielsen going forward.
Fisher will be based in Nielsen’s Sydney office and will report to Cheong.